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Solutions
In advertisements and PR campaigns, exposure alone is not enough to generate the desired effects.
comdex runs “strategic PR” campaigns based on the view that it is important to identify and implement the most effective solutions for various issues and thereby yield results.
The key to such “strategic PR” campaigns lies in three solutions, namely, communication design, content creation and message output.
Communication Design
In order to identify the issues, it is important to first calmly gain an understanding of the target audience and the circumstances around them, rather than what the communicator wants to convey one-sidedly. We determine the most effective method of resolving the issues from three unique angles, namely, information, interested parties and media.
| Survey & Analysis |
Customer-related surveys |
Surveys on extent of recognition and understanding (web surveys, group interview surveys, questionnaire surveys, etc.) |
| Press-related surveys |
Open data (article search, etc.) surveys, exposure status surveys |
| Fact-finding surveys |
In-house/outside client surveys (open data search, overseas information research, celebrity opinion search, interview surveys, etc.)
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| Planning |
Message design |
Keyword setting, tagline setting, story-making including peripheral information |
Relationship mapPRM
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Selecting interested parties, selecting spokespersons and selecting characters according to storyline |
| Measures design |
Scheduling and organizing measures including target media, events, etc. |
 Content Creation
The task of putting together information required to realize output based on communication strategies is referred to as “content creation”. comdex's strength lies in its ability to create attractive content to boost the value of messages.
| Content Development |
Experimentation & research |
Supporting experiments and research to create empirical data of messages by utilizing networks with universities and research institutes |
| Celebrity contracts |
Developing a good relationship with celebrities such as sports personalities, talented individuals, researchers, etc. |
| On-site newsgathering |
On-site newsgathering both in Japan and overseas, for the purpose of putting together more attractive information for customers and media |
| Content Building |
Information file production |
Developing databases on information that can be utilized not only for PR but also as a marketing tool |
| Website production |
Production of promotional websites |
| Visual content production |
Production of visual content such as images of sites and CG |
| Event production |
Production of various PR events such as forums and seminars |
Message Output
It is becoming increasingly important to transmit information through the most effective media depending on the issues, without being fixated with mass media.
We will transmit information by taking advantage of our wealth of experience and relationships we have built to date, and provide you with the verification of its effects.
| Output |
Publicity |
Exposure in all types of media including TV, newspapers and magazines by making full use of our media networks and promotion capabilities |
| Web promotion |
Administration of promotional websites |
| Tie-ups |
Tie-ups in TVs, magazines, etc. |
| Management of administration office |
Administration office activities aimed at maintaining smooth communication with interested parties |
| Effectiveness verification |
Effectiveness verification |
Verification of the actual extent of impact based on techniques that are distinct from conventional advertising formulae |
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